I led the design and implementation of a Drive It Yourself research program for non-researchers to conduct their own research to empower others to conduct research in this fast moving company, but not have them feel they were alone in the process. (Thus “Drive it Yourself” vs. Do It Yourself)

Hinge wanted to learn more about members who did not complete the onboarding process to the app and program. It was clear people were dropping off, but why?

As Dexcom and the CGM vertical grew, we looked at what it means to be a Type 2 (non-insulin dependent) user.

At Dexcom, I had the opportunity to interview sighted and non-sighted customers to better understand their ideal experience of using Siri to learn more about their blood sugar readings.

In 2016-2017, Over the course of 8 months, I ran ethnographic studies, contextual interviews, stakeholder interviews and technical research studies to inform the design of these smart goggles to be worn in a warehouse during picking and packing.

Cambia worked to understand the journey of employees signing up for insurance. One journey looked at a young professional, not yet familiar with insurance, and how they might experience sign up.